CONCEPTUAL STUDENT WORK
Nike IX Women’s Athletic Club | experiential design, packaging
Nike IX is inspired by the passing of Title IX, which has given women equal opportunity to play sports at the collegiate level. Members are surrounded by like-minded women who push themselves to greatness both in their careers and on the court.
Each member receives a personal welcome package including a note written and signed by Serena Williams, a team jersey, and their Nike Fuel Band which connects them to the app. Each level opens the package further to reveal a set of wings to represent the goddess Nike.
the Digital Experience
The Nike IX app allows the member to check availability and book game times, training rooms, conference rooms, and co-working spaces. By connecting to the member’s Nike Fuel Band, the app tracks points earned from games and workouts.
