Nike IX is inspired by the passing of Title IX, which has given women equal opportunity to play sports at the collegiate level. Members are surrounded by like-minded women who push themselves to greatness both in their careers and on the court.
Each member receives a personal welcome package including a note written and signed by Serena Williams, a team jersey, and their Nike Fuel Band which connects them to the app. Each level opens the package further to reveal a set of wings to represent the goddess Nike.
The Nike IX app allows the member to check availability and book game times, training rooms, conference rooms, and co-working spaces. By connecting to the member’s Nike Fuel Band, the app tracks points earned from games and workouts.