A brand identity for an Americana singer songwriter from Atlanta, GA. Nathan’s newest album is about Kindness. He wrote and recorded everything from his living room. So this brand identity represents the scrappiness and hustler qualities with collaged cut paper and hand drawn elements that represent radiating kindness. I lead a team of students for this project and together we art directed a photoshoot for the album covers and designed singles, a poster, and merchandise that all felt cohesive to Nathan’s message as an artist.